Rich Ross sends out copies of Disney

Friday Walt Disney Studios chief Rich Ross abrupt departure comes at a difficult moment for one of the largest, oldest and most successful companies in the entertainment industry in Hollywood history Nike air max .
He also hired Walt Disney Co. President and CEO Robert A. Iger Studio ambitious attempt to the 89-year framework, by a television modernized responsible for its film division and accelerates the uncertainty at a time when all the entertainment companies to are struggling to put together a solid and long-term decline in sales of DVD dying cinema tickets.
Released after less than three years of work mentioned in the video, leaving Ross inherited the box office costly flops, including last year's "Mars Needs Moms" and the recent Mars-adventure film "John Carter", for which Disney is considering a $ 200 million write- - one of the biggest losses in cinematic history.
Iger loss of confidence in their President took the film suggests, it may be far in his attempt to set a new course for Disney's film division and went on horseback charged the ability of the transition from TV to film.
Industry observers said Ross, a former Disney Channel executive, has never been adapted effectively to the world of film. He acknowledged, but both in his email of resignation to the staff Friday to recognize that is the work of the president is not "the right person professionally."
"It's hard to make this transition - there is a steep learning curve," said veteran film and television producer Jerry Bruckheimer, responsible for the highly successful Disney's "Pirates of the Caribbean" series and the upcoming Harry Potter Western "Lone Ranger is. "
To run a division of the film, he said, "You people have to lie on her to get and go for 12 dollars to go see a movie with Disney Channel cable, it's easy to do -. People simply switch on their television sets. "
If Iger to run the film studio in October 2009 took place, Ross was commissioned to do it again for the realities of the 21st Century in a challenging industry to adapt to new forms of digital distribution, which offer lower profit margins.
Ross began to kill jobs, reduce overhead and reduce the number of Disney films released each year. He put more emphasis on established brands and Marvel Entertainment, Pixar, the company had paid billions to bring in the Disney family Cheap Air Max . Make the game system Iger Ross create big, ambitious film with the ability to create a cultural tsunami, sequels, theme park rides, merchandise and television derivatives would be created.
But shaking the studio, took Ross experienced executives in the film - which could learn to help him, the intricacies of the industry have - and outside, such as New York, has announced the Executive Agency Carney MT, as head of marketing, allegedly, to the venerable Burbank studio to inject new ideas and approaches.
Accordingly, Ross made a few films in production. There are only three live-action Disney films this year that is not from Pixar, Dreamworks and Marvel, the studio whose films will be distributed.
This inability to surround himself with strong people who helped the company to beat Ross knew, "carried the people say in the industry with knowledge of the situation. Agents, managers and directors him with a basic understanding of the film industry.
This inexperience is reflected at the box office. Although the company continues to money: make "Pirates of the Caribbean: The Fountain of Youth" and "Alice in Wonderland," both grossed more than $ 1 billion worldwide, chaired by Ross enormously over two expensive flops. The $ 150 million in 3-D animated version in 2011, "Mars Needs Moms," reported only $ 39 million worldwide and ended with $ 100 million depreciation for Disney, "John Carter," A history of live-action adventure that cost at least $ 350 million to make and market, has reported $ 269 million worldwide.
"There are real problems in the affairs of the basic content of Disney - Disney and ABC - which is always a concern, and Iger has not been set," said Laura Martin, senior analyst at Needham & Media Co. "We can not allow a manager to lose $ 200 million, or $ 300 million on his clock and do not fire him. If Iger loses $ 200 million, his work could be on the course. "
Carter's statement about the company financial debacle has been damaged, say people with knowledge of the situation.
Ross spoke negatively about the film, according to people familiar with the situation but not authorized to discuss it publicly. Ross tries to Pixar Animation Studios for "John Carter" debacle to blame, they said. This has prompted key executives from Pixar, against Ross, whose abundance of confidence and abrasive style had alienated many around in the studio Cheap Air Max 90 . It paved the way for Iger to remove the leaders of the studio of his position, say the people familiar with the matter.
Iger has sought to take the high road Friday, praised Ross for his contributions to society.
"For over a decade, the creative instincts, Rich Ross, business acumen and personal integrity have led to results in key business areas for Disney, the new definition of success of children and family entertainment franchise and start generating value in our society as a whole," said Iger said in a statement. "His vision and leadership has opened the gates of Disney world, makes us the sign for the daily lives of millions of people."
Ross was born without a clear successor in place, marking an era of instability very unusual in the studio.
Iger said a few people to do business with the company that he has not made a decision on replacing Ross, and does not constitute an emergency. In the meantime, Iger will move to the head of production, Sean Bailey, and president, Alan Bergman, to oversee the studio.
Investors are not likely to be through the use of the latest management reshuffle at the film studios, which is a relatively small contribution to affect the bottom line of Disney. But the misstep is a registered against Iger, the expected second quarter of the company's bottom line eighth report May is
"As CEO, Iger met a lot of choices and most were successful and the company has performed well in recent years," said veteran media analyst Hal Vogel.
"But it is a grave error if the error is really spectacular -. It feeds back on its decision to change the direction of the company, I can not object to move things and take risks, but does not work out all the risks .. . "